Facebook ads. Does that freak you out? No worries, it freaks me out too. I mean to be honest, it gives me nightmares. The kind of nightmares that will make Freddy Kruger shake in his striped sweater. Digital advertising is confusing enough, I mean the algorithms, the budgeting, the copy, it's all confusing right? Well to top that post off, Facebook has made another big change recently: ad transparency. Most importantly, ad transparency to stop dark posts.