Getting live footage of our everyday lives has been a huge part of social media over the past three years. Live video allows users to capture spur of the moment part of the user's day to day and it is most likely stuff that they would never post as part of their normal feed. SnapChat, Instagram Stories, and Facebook have features which documents day to day lives into a "live feed" and it's all gone within 24 hours. While some would argue that it feeds into a culture of people who can't get off of their phones and constantly post on social media, others will argue that it plays into any major corporate brand's favor in getting exclusive with their audience on their services or products.