If you are one of the many that paid someone on Fiver to get a bunch of bots to your page "to grow a page", then you need to listen up. Engagement on social media is essential for growth, and having an audience that is seeing and listening to what you put out, is also important. While creating content that will play on emotions will get your audience to engage, you will also need to actively interact. I tell my clients and prospects this all the time: social media is a two way street, if you are not engaging with your audience, you are not doing your job.