It seems everyone I talk to asks the same question: why did you go into digital marketing? The answer is quite simple. I didn't want to go to grad school! Although I am pretty sure there are people in digital marketing who further their education based on what they want to do, I didn't want to put myself into even more debt by being in a field that may or may not be there for ten years to come. I mean, hey, that's what they say about digital marketing right? It's working out well for me so far. I grew to love this field, simply because it just uses all of my best assets: writing, curating and analyzing.

Facebook ads. Does that freak you out? No worries, it freaks me out too. I mean to be honest, it gives me nightmares. The kind of nightmares that will make Freddy Kruger shake in his striped sweater. Digital advertising is confusing enough, I mean the algorithms, the budgeting, the copy, it's all confusing right? Well to top that post off, Facebook has made another big change recently: ad transparency. Most importantly, ad transparency to stop dark posts.