We all know that social media is an essential part of of the daily lives for many Gen X, Gen Y (Millennials) and Gen Z. Even if you are a baby boomer, then you at least have a Facebook account. Have you looked at Facebook's numbers recently? One billion active users, making it one of the largest sites on the internet and almost the size of a big country. I've been telling you how to get new customers via social media for the last 60 some posts now, but have you been listening to your potential customers through these platforms? Social listening is one of the most powerful digital marketing tools out there for many small businesses and it's one tool that a lot of people aren't using effectively.