If you know what Snapchat is, you are probably between the ages of 15-29, or the millennial/gen z generation. If you don't know what it is, then you, my friend, are not hip (gosh do people even say that anymore? I feel old). Snapchat is one of those apps, that came up along with Vine (RIP), which was a short video capturing app that also captured items in the moment. The one thing that set Snapchat apart from the rest of the social media competition, was their use of these "in the moment" videos, pictures, and how the content users put up was available for only 24 hours to friends or even private message.