Whether you are a big corporation or a small business, you need to be on Instagram. There's a lot of potential for almost every single industry on Instagram. If you are not on Instagram at this point, you need to be. It's a great platform where you can get lots of engagement very quickly. The reason for this is that Instagram in general is a very visual social media site. Facebook and Twitter, are more text based, which in turn led to more people engaging on Instagram, YouTube, and now TikTok. If you are visual based brand (beauty, real estate, and food brands especially) will do amazing on these platforms.