The two biggest questions I get about social media marketing are: How can I monetize my content and how can I gain leads? I talk a lot about social media here, but I don't really talk about what you need to have in place to monetize your pages. If you have done some online marketing or even traditional marketing, you will know about lead magnets. A lead magnet is where you offer something for free (an ebook, a pdf, or a webinar), and after your class or your book, you can give a great call to action at the end, explaining what you do. I like to use lead magnets myself, (and I am working on a few right now as we speak), but you might be asking yourself what is a good lead magnet? How can I create one? Or why do I need one?