Diversity is Important, but What Does it Have to do with Stock Photos?

Whether you are using your them for your website or just a regular social media graphic, if you want to brand your business, it's important to have good stock photos in hand. It is also important for you to keep your message consistent with your branding. For example, if your business sells products or services that would only market to minorities, then the stock photos on your website would have to be consistent with that. In fact, a recent survey done by Shutterstock says that "34 percent are using more images with racial diversity and 24 percent with more females". The survey also notes that there is a trend for marketing professionals that prefer stock photos with non professional models, as they will make a photo much more relatable to audiences.