I've said this before many times, your reputation matters on social media! The amount of social media users is projected to hit 3 BILLION, that's right BILLION in 2020. That's a little less than the world population! How crazy is that? How many people are talking about your brand right now? Probably not as much as you want them to right? How many people are writing reviews on Google, Facebook, TripAdvisor, GlassDoor, Amazon or eBay? Not as much as you want them to? Don't worry, this is a common issue for most brands! If you don't have a solid social media strategy, and if you have a solid service or product, you could still have people talking negatively about your brand.

Imagine that you just opened up your small boutique in the middle of a busy plaza, or your second restaurant after the first one was so successful, or you just got a few life coaching clients. Your business is thriving, so much so that you got a couple of amazing reviews on your Facebook page. You now have an amazing reputation and business is going well, until all of a get a terrible review. It brings your entire rating down on Facebook (or Google and Yelp), and you worry that people are hesitating to come to your business because of one bad review. This is an incredibly common problem for many business owners who market their business online and unfortunately there isn't a clear cut way to handle a negative review. However, there are plenty of ways you can respond.