Use of social media in 2018 has not only increased for small businesses, but it has grown exponentially in usage. In fact, social media users are expected to hit three billion in 2021. Yes that's right three BILLION, in three years. While there has been controversy over the past year, especially with Facebook, about privacy and manipulation concerns on many social media platforms. There is no doubt, there is a lot of power in these platforms, and with these numbers only growing it's important to know what the usage will be like in future, so you can grow on social media!