The biggest question I get asked after a prospect gets my proposal is why. "Why do I need social media? Why do I need a manager for all my social sites, I mean 400 bucks a month is a lot for just a few tweets and posts to Facebook. What's the point of social media management, if I can do this on my own?" Well, it's true, you CAN manage your social media on your own, but unless you are an expert on digital marketing, which most small business owners are not, you won't be able to leverage it effectively.