Empaths or highly sensitive people are probably one of the most misunderstood groups on the planet. We are sensitive to loud noises and sounds, so we can't always be in large areas. Imagine being an empathic entrepreneur, someone who constantly has to go out, shake hands, and meet people all day. How would that feel? Some of you might get energy just from meeting so many people, for empaths we are different. Most of us were probably misunderstood our entire lives, I know I was. I was seen as the weird kid, the quiet kid, the kid that just wanted to be left alone with her one or two friends. I didn't really care how people viewed me cause I knew I was different, however it was on a different level when I became an entrepreneur.

A lot of people who aren't familiar with social media strategists or social media managers will have no idea what in the heck they do. In fact, this is probably the most commonly asked question I get. "What do you actually DO?" "Do you just play around on Facebook all day?" "I mean, why do I have to pay you to post the same thing on social media? I can get my little cousin/nephew/daughter to do that." I am going to debunk five common myths or maybe the most common attitudes that business owners have about social media strategists or managers.

There's so much content that is posted on social media, in fact, it was 777 million posts in 2019 according to Buffer. Most businesses are trying to adjust to the new normal right now, and it's social media that is going to take all of those companies to the next level. Why should you focus on social media? It's simple. The average person spent 2 hours and 24 minutes on Facebook in 2020, which is more than double the previous year. CEOs are more than willing to put their ads on Facebook, Instagram, Pinterest, and YouTube these days because there is more time being spent on those platforms, especially the mobile apps, more than ever. This begs the question stated above: what kind of content should I post?