I don't know about you but I am a HUGE Black Mirror fan. I might have to do a complete re-watch of the entire series soon. For those of you who watched the latest season, you would know about the episode titled Smithereens. Which is an episode about a rideshare driver named Chris who kidnaps an intern (who he first assumes is a company executive) from the Smithereen office and demands to talk to the CEO of Smithereen. Which is more or less like Twitter in our reality. Chris uses the intern as leverage and takes him for hostage threatening to kill the man if he doesn't speak to the CEO.

It's been said time and time again, if you don't have the right tools, you will not succeed. The same goes for social media management. If you don't have the right things in place (a website, funnel, a budget, lead magnets, landing pages, etc) you will not succeed. As my dad likes to say, there are different ways to skin a cat (that line still makes me cringe). There are some tools I use to ensure that my clients are happy with my work. In this blog post, I've laid out a few, you can use either in addition to what you are already doing or as a guide.