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Twitter's Doubling Down on Character Count - Is This a Good Thing?

Made famous by celebs like Ashton Kutcher, Twitter was known for it's microblogging platform, paving the way for other social media sites like Tumblr to images instead of words to post on their blogs or pages in a short amount of time. Since its debut at the South by Southwest festival in 2006, Twitter has been notorious for its 140 character feature. Twitter is used all around the world, in countries like Japan, South Africa and Germany where the languages don't always fit the 140 character mold. Creativity plays a big part in getting messages across Twitter, and emojis have had a huge hand in this, however words still play a huge part in marketing even though video content is slowly taking over. How's this a good thing? I'll explain.

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