In 2011, Siri was first introduced on the iPhone 4s and the world became fascinated with of the idea of an assistant just for your iPhone. The thought of someone creating appointments, reminding you of that appointment, calling people for you, looking stuff up for you, and booking tickets for the latest concert was once seemed so absurd ten years ago, is now reality. We now have at home "assistant-like" devices that can do all of the above, but in a different convenient way for a household. What does an Amazon Alexa or Google Home have to do with social media marketing? A lot!