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Are Vanity Metrics a Thing of the Past?
All over social media, we see people bragging about the "omgz I got 5,000 likes this weekend from that one selfie I took of myself over by the Coachella stage!" metrics that we see might be a thing of the past. Instagram just tested out hiding likes on images in an effort to reduce vanity metrics. In fact, according to that same article, Jack Dorsey, CEO of Twitter, says that if he were to start Twitter all over again he wouldn't "emphasize the ‘like’ count as much. I don’t think I would even create ‘like’ in the first place, because it doesn’t actually push what we believe now to be the most important thing". That's really powerful coming from the social media giant! With all of this being said, what kind of metrics are being considered as a thing of the past on social media according to experts?