How to Build a Lead Generation Strategy for Spiritual Entrepreneurs
How to Build a Lead Generation Strategy for Spiritual Entrepreneurs
Why Lead Generation is Important for Your Spiritual Business
Lead generation is the process of creating new leads or prospects for a business. It is the first step in the process of sales and marketing.
It usually involves finding potential buyers, identifying their needs, and showing how your product can satisfy those needs.
Lead generation is an important part of any business’s marketing strategy because leads are the bridge between a company and its customers. They're what will help you connect to potential customers so that you can serve them better and show them why they should do business with you.
As a spiritual business, you need to use slightly different methods to get leads because the ones we have learned over the years were not made for people like us. Most of the marketing and branding world was created in the divine masculine energy, not in the divine feminine energy which is what most of the spiritual entrepreneurs live in.
What's the Difference Between Lead Generation and Customer Retention?
Lead generation is the process of generating leads, or prospective customers. This process starts by creating advertising or organic campaigns to promote your products or services. With these campaigns, you have the goal of attracting new customers who can eventually convert into paying customers.
Customer retention happens when a business uses techniques to keep their current customer base happy so that they don’t leave for a competitor. These techniques include upselling, cross-selling, and giving them better service than the competitors.
Lead generation is an important part of the business that usually happens at the beginning (or growth) phase. Customer retention is important for businesses in both their growth and maturity phases as it protects them from losing money due to churn rates (the rate at which customers leave).
Lead Generation Strategies You Can Use Today to Grow Your Spiritual Business
The internet is a vital tool for any business looking to grow. It's the best way to reach a global audience and market your products or services.
If you're just getting started, here are some of the most important lead generation strategies that you can use today.
1. Host a masterclass and provide lead magnets in exchange for contact information
These days most spiritual entrepreneurs are doing virtual masterclasses through zoom or even through their own Facebook groups with the goal of generating leads for their company.
Benefits:
- Allows companies to generate leads
- Allows for more events due to the lower cost of hosting an event
Here are some ideas for virtual masterclasses you can throw as a spiritual entrepreneur:
(fill in the number) day manifest your life event
How to use (fill in the blank) to improve your (life/marriage/business/love)
Trainings on how to use a certain digital tool for your spiritual business
How to use crystals to heal your aura
How to use your third eye to (improve a part of your life)
2. Use LinkedIn Live to get in front of a relevant audience
LinkedIn Live is an easy way of quickly building an audience and getting their feedback on your content. This is a good way to get feedback from your followers on your ideas and find out what they are looking for. This will help you build a bigger audience and gain more visibility in the industry.
Some benefits of using this tool are the ability to increase awareness about your company, find people that may be interested in your offer, and also engage with them about current events or topics you are passionate about.
As a spiritual entrepreneur, I absolutely love doing card pulls while giving Linkedin audits for free for my audience. This demonstrates my ability as a marketer and as a spiritual coach all in one!
3. Create value through each piece of content!
Value is what makes content distinctive and unique. It is a way for brands to differentiate themselves in the marketplace and represent their personality.
This can be done in a number of ways. For example, by including valuable resources like educational videos, or quizzes that help customers get to know more about their products. The goal should be to provide value and not just generate content for the sake of it.
As a spiritual entrepreneur, you need to always demonstrate your ability and give value for free. How much value you want to give away is up to you, but I always recommend giving enough away that anyone who views your content can start implementing your advice right away.
4. Create engaging LinkedIn articles and posts.
Spiritual entrepreneurs can use LinkedIn to build their personal brand and stay active in the community. You can also use it to promote their products or services with an article or a post. Not only does this create more visibility, but it also increases engagement and trust in your product/service if the content is high quality.
I always like to use a personal story to create a bridge in between the topic I want to promote and my own personal experience with the article.
5. Conduct webinars with lead forms and e-books as giveaways
I did speak about this in the first tip, by conducting masterclasses. However, the webinar is the perfect combination of education and sales, which is why it has become one of the most popular marketing strategies in recent years. It doesn’t matter what industry you’re in, when executed properly, it can bring huge results for your business no matter how small or big you are.
Lead forms enable you to create a lead list even if people don't attend the webinar live, while ebooks provide additional value to your attendees that they might not have been expecting.
Teaching your audience how to do something in webinars that may not have known before is something that I truly love to do. Even if someone doesn’t become a client, I know that I provided a lot of value.
Start Generating Leads Now!
The time to start generating leads is now. The pandemic is not going away any time soon, so it’s time to take advantage of platforms like social media, zoom, and other online marketing methods, it is easier than ever to reach customers and generate leads.
Do you need a shortcut?
If you need help RIGHT NOW, we can definitely provide the much-needed shortcut you need to start generating leads right away. Schedule your call with me right here to learn more!
Let’s Get Aligned!
I am actually offering a special offer for new clients that need help with their online presence. It's a 12-week social media coaching offer with light implementation on my end. That means I am right there side by side strategizing with you and even putting these strategies into action for 12 weeks.
Here's what will happen
✨ We meet on zoom once a week to work through your current issues on your social media pages and I will provide training, workarounds, whatever we need to move this needle forward for you
✨ I will give you a road map on where you currently are with social media and how to quantum leap forward for the next three months
✨ I will actually HELP YOU SET UP AND IMPLEMENT what you need to implement (FB ads, a funnel, email/text marketing campaigns, etc)
✨ I am also a psychic medium and an intuitive that works with energy so I can help you with any blocks you have in your business!
Normally offers like this go for $3,500 - $5,000.
Here's where it gets interesting. I am offering this for....just $1000 upfront OR $400 month for the payment plan.
That's a full-on social media marketing plan, business strategy, and coaching for as little as $1,000 for three months or just $400 per month! 😱
Ready to work with me? Apply right here.