The Difference Between a Marketing Strategy and a Social Media Strategy
The Difference Between a Marketing Strategy and a Social Media Strategy
You might own a business and have either tried to hire a social media strategist or do it all yourself. The problem I see is that most people want a social media strategy, but they NEED a marketing strategy. I felt called to take some inspired action to create this post after many months and even years of people asking me about how to get leads off of social media. The truth of the matter is that you need to create a STRATEGY first before you even get into posting and scheduling content off of social media. A lot of people I talk to about these services do not know the difference between a marketing strategy and a social media strategy.
Social Media ≠ Marketing
I almost made a post about this last week on my social media pages. You might be hiring help overseas (and there is a time and a place for that), but you also need to hire a STRATEGIST, someone that can work with you and really build your company. This most likely will be either a domestic job or someone in the western world’s job. Preferably someone with at least five years in the digital marketing industry with some leadership experience. This is definitely not the job of someone in the Phillippines, India, or South America. Do you want to create leads on social media? Hire a marketing strategist or a marketing coach. You need a lot more than just posting and creating content on social media. You need buzz!
What Do I Need Then?
You need a marketing team and a strategy! You need someone helping you create the email campaigns, the text campaigns, the funnels, the sales pipelines, and all of the other things you need in order to be super successful in any single social media campaign you put out.
If you are trying to run a promo on social media for your free webinar (which would ultimately lead to your high ticket sale), you need to have the following in place
Lead magnet
Email list
Text/SMS list
Long-form content that goes out at least bi-weekly if not weekly.
Consistent posting on social media (if you want to run ads that is)
High-quality videos and pictures for your social and your website
Engagement on social media (like share and comment in FB groups and IG)
High ticket offer that people can’t refuse
Brand messaging that is consistent all across the board
When you have the above in place it’ll be hard to fail at what you are trying to sell.
The Audience is Important Too!
Have you ever done an audience audit? Did you ever look at your demographics from who you are currently selling to? If you are trying to sell something, you need to A) see if people are in demand for the product or service and B) see if it’s the RIGHT audience for your product or service. Finding the right audience is what people spend their entire careers doing. There are several ways you can find the right audience for you.
Find your purpose. Seriously if you are not selling to your audience you need to find if what you are doing is what you really want to do. If it is, then you need to think about your demographic, are these guys the right people you need to be selling to?
Qualify your leads! This goes to the service providers out there, always qualify your leads. Create a questionnaire, or just get on a call to see if they are a good fit for your services. If you have a high-end service, then a discovery call would be your best bet to qualify your leads.
Ask them questions! You can create webinars, content, and other things based on what they are demanding. I always give a poll to my audience to see what they want my next masterclass to be about and I create content throughout the week based on it.
What Else Do I Need
Depending on your industry, you also might need to rely on traditional marketing methods like running events, creating flyers, etc. You also need to make sure your SEO is on point. This is even more important if you are doing YouTube videos because since Google owns YouTube your videos can pop up in the search pages when anyone searches for your subject. The SEO on your website is as important too, make sure your developer or your SEO specialist is on point with the latest updates.
Make sure you are constantly texting and emailing your list weekly as well as growing it. Make sure you are cleaning these lists as well, make sure the people on your list are opening your emails and at least 5-10% are buying from you in some way. If you don’t have a list that buys from you, create a list that will buy from you!
Make an offer every single time and always make sure you get on a call with someone right after. Again, if this isn’t happening, take a look at your offer, how you are selling it, and your audience.
I Need Help!
If COVID taught us anything, it’s that most people don’t have the right tools they need to create that amazing consistency in their business. You need a marketing strategy, not just a social media strategy. This is where we come in. The Spirit Digital is a full-service digital marketing and branding agency, and while we serve mostly spiritual and conscious-minded brands, we also serve people who are just spiritual but have an unrelated business, like real estate or bookkeeping. We can help you get from zero followers and sales to 10,000 followers and even more in sales. We not only create followers but we generate business for you. Interested? Schedule a call with me right now!