We are on our phone daily as a society. Whether we are talking to a family member, texting our friends, or taking a picture of that salted caramel donut that you had for National Donut Day yesterday and posting it on Instagram. As a society, we crave the attention and we crave the approval we seek from others. This is why social media is so popular, especially on mobile devices. If you are a business that deals with e-commerce then according to the famous Mary Meeker Social Media Trends List, you would've seen a drastic increase in sales over the years if you were marketing on social media.