There's a lot of social media sites that I talk about, but Pinterest is one of the social media sites that I talk about the least. I am not sure why either. Pinterest does have a lot to offer, besides the users being 75% women, and with it being a top search engine site. It's actually a great site, it's up 51 million users from last year alone! The growth is fantastic and if you are a brand that focuses on women or women related services and/or products then Pinterest is the place to be! I guess it's because Pinterest is very image oriented, not video related, but all of that is about to change!

Have you ever heard of Vine? It used to be a fun little app where people could make fun little videos for under 30 seconds. You can see a bunch of vine compilations that people made on YouTube right here. It was definitely game-changing for those businesses who market to the millennial and Gen Z audience. Since then an app called Musical.ly came up, which is similar to Vine but incorporated music into the videos. Bytedance (the company that owned Musical.ly) bought TikTok and put in similar themes. You may be asking at this point, why should I care about a music app for my business? Here are three reasons why you should be using it!

If we have learned anything about social media over the last five years, it's that people love to pin! It only proves the point of people liking pictures to text even more. Visualization is key to getting anyone's attention on the internet, and Pinterest makes that very clear. It's a far third from the top social media sites on the net, but that doesn't stop many marketers from using it as a search engine! Pinterest is no longer a place where women in their mid thirties (or twenties) looking for diet, wellness and exercise tips to improve their lifestyles. You can get some serious traffic to your website with its search engine features and optimizing your profile the right way. It reached 175 million users in April 2017, and that number reach to 250 million active users last month! Pinterest is hot right now and it should be a part of your 2019 marketing plan if it's not already.