There's so much content that is posted on social media, in fact, it was 777 million posts in 2019 according to Buffer. Most businesses are trying to adjust to the new normal right now, and it's social media that is going to take all of those companies to the next level. Why should you focus on social media? It's simple. The average person spent 2 hours and 24 minutes on Facebook in 2020, which is more than double the previous year. CEOs are more than willing to put their ads on Facebook, Instagram, Pinterest, and YouTube these days because there is more time being spent on those platforms, especially the mobile apps, more than ever. This begs the question stated above: what kind of content should I post?

There's a lot of social media sites that I talk about, but Pinterest is one of the social media sites that I talk about the least. I am not sure why either. Pinterest does have a lot to offer, besides the users being 75% women, and with it being a top search engine site. It's actually a great site, it's up 51 million users from last year alone! The growth is fantastic and if you are a brand that focuses on women or women related services and/or products then Pinterest is the place to be! I guess it's because Pinterest is very image oriented, not video related, but all of that is about to change!

If we have learned anything about social media over the last five years, it's that people love to pin! It only proves the point of people liking pictures to text even more. Visualization is key to getting anyone's attention on the internet, and Pinterest makes that very clear. It's a far third from the top social media sites on the net, but that doesn't stop many marketers from using it as a search engine! Pinterest is no longer a place where women in their mid thirties (or twenties) looking for diet, wellness and exercise tips to improve their lifestyles. You can get some serious traffic to your website with its search engine features and optimizing your profile the right way. It reached 175 million users in April 2017, and that number reach to 250 million active users last month! Pinterest is hot right now and it should be a part of your 2019 marketing plan if it's not already.