As an intuitive social media strategist, I get this question a lot. There are a lot of ways to answer this question. We like to create content when it flows the best and I post the same day I create it. A lot of social media managers and strategists will disagree with this method because “scheduling is king”.

There's so much content that is posted on social media, in fact, it was 777 million posts in 2019 according to Buffer. Most businesses are trying to adjust to the new normal right now, and it's social media that is going to take all of those companies to the next level. Why should you focus on social media? It's simple. The average person spent 2 hours and 24 minutes on Facebook in 2020, which is more than double the previous year. CEOs are more than willing to put their ads on Facebook, Instagram, Pinterest, and YouTube these days because there is more time being spent on those platforms, especially the mobile apps, more than ever. This begs the question stated above: what kind of content should I post?

Ah, it's that time of the year! Snow is on the ground, gingerbread cookies are baking, and the Christmas lights are flashing. It's also time to re-strategize for the new year. Have you asked yourself the following: what worked, what didn't, and what can you do better? If you haven't now is a great time to ask yourself these questions. What worked for me? Getting consistent on social media. What didn't work? Not showing up on camera more. What can I do better? Getting more consistent about being on camera and asking for the sale. Creating space for allowing creativity to flow freely is another thing I am working on this year.

Manifestation. I learned about how to manifest your dream life this year, and it's been going well. When you manifest things in your life, you have to remember to be grateful for what you already have. Coming from a place of thankfulness will allow you to have more things to come into your life. I have been manifesting more clients, more gigs, more business relationships, and less stress! It's been looking good so far! I am planning on going bigger, leveling up, and creating more space for doing what I love to do the most! What have you been manifesting this year?

2021 is just around the corner and if you don't have a marketing plan in place already now is the time to start planning! Social media has really boomed this year because of the pandemic and if you aren't paying attention to your social media it's high time that you need to. As of July 2020, the average person is spending two hours a day on social media, spanning eight different social media platforms, according to The Global WebIndex. This is an incredibly powerful statistic considering there are many people still not using social media as part of their marketing tool belt.

If you are an empathic entrepreneur, and you are constantly on social media. You may be wondering why you should even be on social media right now. Social media is a great tool, but that is what is - a tool. Tools can either help you and your business or not help you at all, depending on how you use it. More importantly, what kind of energy you are putting into social media? Are you going on social media because you are anticipating negative energy? Are you going on social media because you are anticipating positive energy? Are posting with positive intentions or negative intentions on social media? These are the questions we must ask ourselves before and after we get on social media.

Facebook ads can be a BEAST, I actually remember being super overwhelmed when I first started learning. It can get complicated real quick, and it does NOT help at all when FB pretty much ripped off Google Ads method (which is a beast as well). I get clients all the time asking me "well I ran one Facebook ad and never got any results so I will never try it again". NOPE. That is the LAST thing you should be doing. Can you imagine if we thought of EVERYTHING that way? "I hated sushi that ONE time I tried it." "I played one game on my Xbox and I hated it now I have to throw my Xbox away." Like really? Come on now! The issue is not the Xbox, it's the game you played, and the strategy you used to beat the game (or didn't beat the game).

Our privacy has been invaded! Does Facebook have no shame? OMG we are all going to delete Facebook right now! Those are the things you may have heard people say on Facebook recently when the social giant was slammed with a plethora of lawsuits last week. In case you have been under a rock, you probably heard of the recent, data breach that caused a series of lawsuits. While, it's tempting to go with the crowd and #deletefacebook, (even though most people won't) you might want to take a look at other instances of data mining breaches from years past.

Did you know that email as been around for the last 40 YEARS? It's only gotten popular in 1995 when AOL, Prodigy, and CompuServe became popular and email services like Hotmail came up around 1996 and 1997. Most would be surprised to know that the first email that was ever sent was from an engineer named Ray Tomlinson on June 8th, 1971. While email has been very useful in communicating with co-workers, family members, and friends in the last forty years, it has slowly started to become less of a necessity in the past ten. Why? The answer lies in the rise of social media.

Over the last ten years we have seen many brands do well on social media, McDonald's, Wendy's, and Dennys being a few major companies whose posts have gone viral. Whether some posts were planned to go viral or not, these companies still had their brand on everyone's social media feed. As they say in PR, any publicity is good publicity. This statement is especially true in social media, it's all about the spin and these companies know how to do it well. What can we learn about these major label brands on their social media savviness? A lot, it turns out.

While social media can be a fantastic tool for many businesses and for people looking to connect with like minded people or even old friends, it can also cause a lot of harm. In the past few years a lot of social media sites such as Facebook, Twitter, Instagram and SnapChat have gotten many people into trouble. This past election was a prime example of how much harm social media can it really do to people. Just to be clear, this post won't be talking about other people's voting preferences, but it will dive into the digital media tsunami that came afterwards.

This doesn't answer the question of why are we so obsessed with what other people are doing. The truth is, haven't we always been? It's true Facebook, Twitter and other forms of social media completely revolutionized the way people communicated to each other, making the world a smaller place.

Internet trolls have been around ever since the first website went live and even then, trolls weren't as mean as they are today. Hiding behind a username to say horrible things to another person that you don't know is a very dark part of the internet that started on forum boards and comment sections on blogs like these. It has now transcended to social media sites and unfortunately the troll game has gotten a lot bigger and smarter. Most people will create new accounts if they have been banned from a forum or a social media site and the cycle of harassment will continue with little to no admin or moderator intervention.

As a small business owner, the most important thing to note in 2018 is the fact that social media is getting personal. The algorithm is noticing how people interact with others on their specific platform and will most likely adjust. Remember, Facebook also owns Instagram so they too are looking into making a separate messenger entity just like Facebook. This is also important to note since private messaging has surpassed social media apps, as you can see in the graph below, more people spend more time private messaging than on the actual social media app.

When the control is put in the internet provider's hands, it's open season for all websites. While Facebook, Google and Apple will hardly face any issues with their websites slowing down, smaller named companies might have a different fate. This will affect companies Google rankings greatly, as website speed is a huge factor in ranking highly in Google.

Almost everyone can relate to the holidays in the Western part of the world and it's the reason why you should change your profile and cover photos to reflect the holidays. Another way you can get a wider reach is to make fun blogs, create a Facebook contest that is holiday related, and engage with potential customers by doing a cute graphics.

Most people use social media to connect with friends and loved ones, but does it overall bring down our happiness? Studies have shown that our emotions control what we buy and I am guilty of it as well. I definitely have bought things on Facebook that I don't really need, but it's because I am part of the target market (which is why I have 15 pairs of leggings).

According to dictionary.com, a hashtag is "a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic." Hashtags were made popular by Twitter, as the former 140 character limit, was used to make users messages short and sweet. Today, hashtags are used to not only describe the content of the message posted, but it is also used to convey a feeling for example #boring or #imsodone. In a business sense, hashtags are mostly used to find audiences in social media. Whether it's an audience on Facebook, Instagram, or Twitter, hashtags are used to gain a following on these channels.

When I was a kid, video games were my escape from reality. I played on every video game console imaginable in the early to late 90's: SEGA, Nintendo, Nintendo 64, GameCube, PlayStation, ect. Video games were my escape from the troubles of pre-teen life and it was my first introduction into a world that I could make my own. Fast forward to today, where social media has taken over our versions of reality, almost like a video game in itself. Most content on social media channels are custom made based on what you like or follow. SnapChat has taken this concept a step further in placing ads in the camera base.

Facebook ads. Does that freak you out? No worries, it freaks me out too. I mean to be honest, it gives me nightmares. The kind of nightmares that will make Freddy Kruger shake in his striped sweater. Digital advertising is confusing enough, I mean the algorithms, the budgeting, the copy, it's all confusing right? Well to top that post off, Facebook has made another big change recently: ad transparency. Most importantly, ad transparency to stop dark posts.