Facebook is now targeting emotions and feelings, with relatable content like putting familiar songs in their ads. While ad targeting on Facebook is not new, putting familiar music from the likes of Adele, and Taylor Swift is a game changer for users that want to put music in their videos. Now, anyone who wants create a Facebook ad out of videos can target people who listen to the songs that are put in them.

When I was a kid, video games were my escape from reality. I played on every video game console imaginable in the early to late 90's: SEGA, Nintendo, Nintendo 64, GameCube, PlayStation, ect. Video games were my escape from the troubles of pre-teen life and it was my first introduction into a world that I could make my own. Fast forward to today, where social media has taken over our versions of reality, almost like a video game in itself. Most content on social media channels are custom made based on what you like or follow. SnapChat has taken this concept a step further in placing ads in the camera base.

Since its inception in 2010, Instagram has exploded on to the social media scene as being one of the top social media platforms of the last decade. Filters, tags, and selfies has made Instagram a must-have on every smartphone today and with over 700 million users, Instagram has no sign of slowing down. In 2012, Instagram sold their business over to Facebook, which took it to another level, integrating their features for easier sharing on mobile devices. As a result, ads on Instagram have now become a huge deal.